Clear services, verifiable claims and accessible content matter more than an “AI-ready” badge.
AI-assisted general guidance · 24 September 2026 · Not individual legal, tax or security advice. How AI was used ↗
Answer the real question
Explain who a service is for, the problem it solves and its limits. Concrete processes and decision criteria are more useful than broad promises.
Make content accessible
Google points to established search foundations for its AI features. Important information should be accessible in HTML, not hidden exclusively in animation or images. Structured data should match the visible page.
Measure without guarantees
Neither markup nor a text file guarantees a mention in an AI answer. Track relevant customer questions and qualified enquiries, and review cited sources rather than promising rankings.
